Wine Prices in 1962

In 1962, I was a senior at MIT, living in the Russian Dormitory, which occupied one wing of Senior House (so-called because it was the oldest residential house on the MIT campus). The resident tutor of the Russian Dormitory was David Perlmutter, who was also a lecturer in Russian and a graduate student in linguistics. David occasionally drove a few of us in his Volkswagen Beetle to buy wine at the Berenson Liquor Mart, whose catalog, reproduced below, tells an interesting story of inflation:

The short explanation for these prices is the law of supply and demand. Wines were not trendy in those years, and the supply of great wines, including great old wines, was sufficient to meet the demand. When wines became more popular in the 1970s, the area of the great estates could not increase, but distilleries could crank up production to any volume they could sell. (For the record, Berenson's had a larger selection of wines and spirits than the ones that appeared in their catalog.)













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